Are you looking for the best google analytics WordPress plugins? Then you are at the perfect place, in this article, we have hand-sorted some of the best Google Analytics plugins for your WordPress website.
Knowing your visitor and their behavior is very important for any website owner. If you want to make your website better and get more visitors, you need to learn more about your visitors. To grow your visitor’s engagement, you need to know some of the basic answers to your questions like:
- From where your visitors are coming from?
- Which page are they landing?
- What is the average time they are spending on your website?
- How much visitor or traffic does your website get?
- Which marketing campaigns are driving the most traffic and acquiring more conversions?
- Which pages are not performing well compared to other pages?
- What are people most searching for on your website?
These questions may seem simple, but once you are able to get in-depth information and solve these questions you will be able to know your visitors in a better manner. You can provide your customer exactly what they are looking for, and can increase their engagement with your website.
But this is not something that you can keep track of or measure just by your assumption. For that, you will require a proper tool that can give you a proper data on how your website is performing.
This type of tool will not only solve the above-mentioned questions, but it will also help you by providing some advanced analytic data which you can use to gain more customers if you are running an eCommerce store or a blog that is being used for affiliate marketing. For getting this data you need to set up a Google Analytics account and link your website to that Google Account.
Whether you are having an eCommerce website, a blog, or even just a simple informational website, you should always use and get the benefits of Google Analytics. It comes free, so you don’t need to pay any penny for using Google Analytics.
If your website is built with WordPress you can simply integrate a Google Analytics with your website and can get all of the insights of your website without even leaving your WordPress Dashboard. There are several WordPress plugins that can help you to achieve this goal.
What Is Google Analytics?
Google Analytics a free platform for your analytics solution, it can be easily installed on your website and can provide you the detailed information of your visitors along with their behavior flow. And if your website is built with WordPress you can easily add the Google Analytics code to your website with the help of a plugin.
Google Analytics provides several useful information like the number of visitors coming to your website, along with their attributes such as their age, gender, interests, etc. It comes with an advanced reports system which you can use to track your affiliate links or any click on your call to action button.
You can also check the performance of your A/B testing, track user engagement, age, or gender of your visitors, get real-time traffic insights, and lots more. These data are very helpful to figure out who your core audiences, what are they interested in, what time they mostly prefer to visit your website, and so on.
Google Analytics aggregates your data primarily in four levels – User level (related to actions by each user), Session level (each individual visit), Pageview level (each individual page visits), and Event level (affiliate links or any button clicks, video views, any downloads, etc.).
This is why almost every website over the internet prefers to uses Google Analytics. And if you are still not using it, you should start using it right after you are done with this article.
Why Do You Need a Google Analytics WordPress Plugins in 2022?
If you are an advanced Google Analytics user you can get detailed insights on your website visitors just by going to the Google Analytics dashboard and segregate all the data according to your needs. But just by using some of the best google analytics WordPress plugin, you can get the automatic segregated these data even without leaving your WordPress dashboard.
So, let’s see some of the common reasons for using a Google Analytics WordPress Plugins:
- It gives you an overview on the demographics of your visitors (Country, City, etc.)
- It lets you know the origin of your referral traffic
- You can see which pages and posts on your website are getting the most visits or pageviews
- You can create and track your conversion goals
- You can segregate your audience for creating target-based campaigns
- It helps to track the effectiveness of your campaigns
- It helps to find out your keywords ranking
- It helps in analyzing and improving your content marketing
How to Use Google Analytics in WordPress in 2022?
Google Analytics is a great place to get all your website data in a single platform, but to view your analytics report you need to leave your website and go to the Google Analytics dashboard to get all your website data.
But if your website is built with WordPress, you can simply use a WordPress plugin to get your Google Analytics installed on your website just by entering the tracking code snippets. These sorts of plugins will break down all your audience insight right on your WordPress dashboard or the plugin’s admin panel, so you don’t need to leave your website to see your website data.
So, to do this first you will need a Google Analytics account along with its tracking code snippets. To get the Google Analytics tracking code you need to first login to your Google Analytics account and on the Home page, click on the “Admin” tab.
Under the “Property” section, unfold the “Tracking Info” by click on it and finally click on the “Tracking Code” to get your Google Analytics tracking code. The code will look something as given below:
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA- XXXXXXXXX -X"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-XXXXXXXXX-X');
</script> And lastly, you have to paste the above-mentioned code in-between the head section of your website. This is a manual process that requires a little bit of coding knowledge if you are not comfortable with this process you can easily use some of the best Google Analytics WordPress plugins to implement Google Analytics with your WordPress website.
Best Google Analytics WordPress Plugins of 2022
Just to make it clear that you don’t required any of these plugins to use Google Analytics on your WordPress website.
These Google Analytics WordPress plugins will help you to make the process simpler, it will generate visitor’s insight reports directly on your WordPress dashboard and it will also provide some advanced options like tracking affiliate links, outbound links, search keyword, SERP growth, etc.
So now if you are ready with your Google Analytics account and have successfully implemented it in your WordPress website then let’s see some of the best Google Analytics WordPress plugins that can make your work lots easier:
Google Analytics by MonsterInsights:
With more than 2 million active installations, MonsterInsights is one of the most popular and of course one of the best Google Analytics WordPress plugins in the repository. It provides an in-built Google Analytics Dashboard for your WordPress website that can show you actionable analytics reports inside your WordPress dashboard.
MonsterInsights lets you connect your WordPress website with your Google Analytics account in a really simple way. It also allows you to enable all advanced Google analytics tracking features with just a few clicks so that you can start making data-driven decisions to grow your business right from your WordPress dashboard.
With this Google Analytic WordPress plugin, you can use the Google Analytics Enhanced eCommerce tracking, you can also track your affiliate links, conversion rate, transactions, average order value, add outbound-link tracking, file downloads tracking, call-to-action button tracking, hashmark tracking, telephone link tracking and many more with a few click of your mouse.
Features of MonsterInsights:
- Quick and Easy Setup – Easily set up Google Analytics for WordPress with just a few clicks (no coding needed)
- Real-Time Stats – See real-time stats inside your Google Analytics dashboard.
- Universal Tracking – Get better insights with Google Analytics’ universal tracking.
- Google Analytics Dashboard – See the stats that matter from right inside your WordPress dashboard with custom Publisher Report, Ecommerce report, and Search Console report.
- Ecommerce Tracking – Add Google Analytics Ecommerce tracking to WordPress.
- WooCommerce Google Analytics – Add Enhanced Ecommerce Tracking to your WooCommerce store.
- Easy Digital Downloads Google Analytics – Add Enhanced Ecommerce Tracking to your EDD store.
- Ads Tracking – Track your Google Adsense ads with Google Analytics.
- Affiliate Link Tracking – Track your affiliate links and get stats that matter.
- File Download Tracking – Enable file download stats with just a click.
- Custom Link Tracking – Track your outbound link clicks with Google Analytics.
- Events Tracking – Track custom button and banner clicks with Google Analytics.
- Custom Dimensions Tracking – Enable Google analytics custom dimensions tracking for WordPress.
- Author Tracking – See author stats and discover who’s the most popular author on your site.
- Popular Post Tracking – See which blog post and section are the most popular.
- Custom Post Type Tracking – Track the performance of your custom post types.
- Referral Tracking – See how visitors are finding your website to better focus your marketing efforts.
- Performance Tracking – Control the performance rate and sample rate for your Google Analytics report.
- Enhanced Link Attribution – Get better analytics with enhanced link attribution.
- Google Analytics for AMP – Add proper Google Analytics tracking for Google AMP.
- Google Analytics for Facebook Instant Articles – Add proper Google Analytics tracking for Facebook Analytics.
- Google Analytics GDPR Compliance – EU compliance addon helps you improve Google Analytics GDPR compliance by adding anonymize IP, cookie consent for Google Analytics, opt-out tracking, and more.
- Form Conversion Tracking – Track conversions for your WordPress forms. Works with all popular plugins including WPForms, Contact Form 7, Gravity Forms, Formidable Forms, and more.
- Google Optimize Tracking – Enable Google Analytics support for Google Optimize A/B Testing.
- Google Analytics Tools – Helpful tools for Google analytics such as UTM link tracking builder.
GA Google Analytic
GA Google Analytic is a lightweight and GDPR compliant Google Analytics WordPress plugin that really very simple and easy to use. Just by a few click of your mouse, you can enable the Google Analytics tracking code on all the pages of your WordPress website. It is available in both free and premium versions.
Just to make it clear that this plugin will not display your website stats inside your WordPress admin panel. But it will help you to customize the tracking code if you want, it can also disable the tracking of admin-level users so that you can get the right data of your visitors.
With the free version you can use the display advertising property to set up remarketing ads, or the enhanced link attribution that can track your links whenever a user clicks and so on. On the other hand, with the premium version, you can get more advanced options like exclude all logged-in users, disable tracking for specific posts, post types, user roles, and many more.
Features of GA Google Analytic:
- Blazing fast performance
- Does one thing and does it well
- Drop-dead simple and easy to use
- Regularly updated and “future proof”
- Stays current with the latest tracking code
- Includes tracking code in header or footer
- Includes tracking code on all WordPress web pages
- Includes option to add your own custom markup
- Sleek plugin Settings page with toggling panels
- Option to disable tracking of admin-level users
- Option to enable page tracking in the Admin Area
- Easy to customize the tracking code
- Visitor Opt-Out Box (frontend UI)
- Configure multiple tracking codes
- Live Preview of all tracking codes
- Choose the location of multiple tracking codes
- Supports Custom Code in header or footer
- Disable tracking of all logged-in users
- Disable Tracking for any Post IDs, User Roles, Post Types
- Disable Tracking for Search Results and Post Archives
- Display Opt-Out Box automatically or via shortcode
- Complete Inline Help/Documentation
- Priority plugin help and support
Google Analytics Dashboard for WP by ExactMetrics
With more the 1 million active installations Google Analytics Dashboard for WP by ExactMetrics is another most popular Google Analytics WordPress plugins in the repository. With this Google Analytics plugin, go beyond the simple analytics report and can actually add advanced event tracking, so that you can get all your user behavior inside the WordPress website with just a few clicks.
If you have an eCommerce store then this Google Analytics plugin can help you to see all your important online store metrics in one place such as total revenue, conversion rate, average order value, top products, top conversion sources, and more. It will also let you know how your website is ranking in Google SERP so that you can optimize your SEO to grow your traffic.
Features of Google Analytics Dashboard for WP by ExactMetrics:
- Accurate Tracking – Properly setup all-powerful Google Analytics features with just a few clicks
- Easy Google Analytics Dashboard – See your Google Analytics reports right inside your WordPress dashboard with actionable insights.
- Real-time Stats – See who is viewing your website, what they’re doing, where they’re coming from, how they found your website, and more.
- Ecommerce Tracking – Setup Google Analytics Enhanced eCommerce tracking for WooCommerce, Easy Digital Downloads, & MemberPress.
- GDPR / CCPA Compliant – Automatically make Google Analytics compliant with GDPR, CCPA, and other privacy regulations.
- Affiliate Link Tracking – Automatically track clicks on your affiliate links with our enhanced link attribution.
- Ad Tracking – Automatically track clicks on Google AdSense banner ads inside Google Analytics.
- File Download Tracking – Track every file download with just one-click.
- Outbound link tracking – Track your outbound link clicks inside Google Analytics.
- Custom Dimensions Tracking – Enable Google analytics custom dimensions tracking for WordPress events.
- Author Tracking – See author stats and discover who’s the most popular author on your website.
- Google Analytics for AMP – Add proper Google Analytics tracking for Google AMP.
- Form Conversion Tracking – Track conversions for your WordPress forms. Works with all popular plugins including WPForms, Contact Form 7, Gravity Forms, Formidable Forms, default WordPress comment form, and more.
- Performance Addon – Adjust Google Analytics speed & sample rate, along with other advanced performance features.
- Google Optimize Addon – Enable A/B Testing with Google Optimize and connect it with Google Analytics.
- Custom Events Tracking – Track custom button, menu links, and banner clicks with Google Analytics.
- Referral Tracking – See your top traffic referrals so you can unlock new opportunities.
- Page-level insights – Get detailed insights for each post, page, and products, so you can see the most popular areas and sections of your site.
- Popular post tracking – See which pages, posts, and products are the most popular with Google Analytics.
- Scroll Depth tracking – See how far users scroll on your website with automatic scroll tracking in Google Analytics.
- Custom Analytics Reports
- Overview Report
- Publisher Report
- Ecommerce Report
- Search Console Report
- Forms Report
- Custom Dimensions Report
- Real-Time Report
- Customizable Google Analytics Dashboard Widget
- Page Insights in Admin Bar
- Integrations
- WooCommerce Google Analytics
- Easy Digital Downloads Google Analytics
- MemberPress Google Analytics
- WPForms Google Analytics
- Formidable Forms Google Analytics
- Gravity Forms Google Analytics
- Contact Form 7 Google Analytics
- Yoast Google Analytics
- Pretty Links Google Analytics
- Thirsty Affiliates Google Analytics
- Google AdSense + Google Analytics
- Google Optimize + Google Analytics
Google Analytics Dashboard Plugin for WordPress by Analytify
Google Analytics Dashboard Plugin for WordPress by Analytify is one of the best Google Analytics WordPress plugins that can represent the statistics from your Google Analytics in a beautiful way in your own WordPress dashboard. All you need to do is install this plugin and authenticate it to automatically add the code to your WordPress website.
With Analytify you can get page-level analytics for each and every page and post, it also provides a detailed stat for your custom post, track sales, transactions, revenues, campaigns using UTM parameters, and many more. This plugin can also send you an automated Google Analytics reports to you or your clients in a beautiful HTML email format.
Features of Google Analytics Dashboard Plugin for WordPress by Analytify:
- Super easy installation. 1-Click authentication process and It adds Google Analytics tracking code to your website. No need to copy any code manually.
- Enhanced eCommerce Google analytics Tracking Add-ons for WooCommerce & Easy Digital Downloads are available (Premium)
- Google Analytics Stats (General) under the single posts/pages as a block in wp-admin
- List of top Countries
- List of top Cities
- SOCIAL MEDIA Statistics
- List of top Referrers Browsers
- List of top Referrers
- Mobile device Statistics
- See What’s happening when users come to your site (Bounce rate of top pages)
- REAL-TIME Statistics of your site on the dashboard. (Premium)
- Campaigns Statistics (Premium)
- ShortCodes (Simple and Advanced) for Custom Statistics of your own choice (Premium)
- Use ShortCodes in Widgets (Premium)
- Helps in SEO optimization and allows you to see traffic data for individual blog posts and pages.
- It can be easily customizable with CSS; you can give it any shape you want.
- You can extend it to any level. Usage of API’s is very easy to work with.
- Google Analytics Stats (Full) under the single posts, pages & Custom Post Types as a block in wp-admin (Premium)
- Google Analytics Stats (Full) under the single posts, pages & Custom Post Types as a block at front-end (Premium)
- General Statistics (Sessions, Users, Bounce Rate, Average time on site, Average pages, PAGEVIEWS, NEW/RETURNING Visitors)
- How people are finding you (TOP KEYWORDS)
- [New] Dashboard dropdown menu now remembers your last selection of time period.
Actionable Google Analytics for WooCommerce
You got it right, as the name speaks itself; Enhanced Ecommerce Google Analytics Plugin is one of the best Google Analytics WordPress plugins for an eCommerce website. The plugin is easy to use and provides a whole new way to know and analyze your visitor behavior.
The Enhanced Ecommerce Google Analytics plugin can easily track your entire visitors’ journey on your eCommerce store, starting from landing in the home page to product views and from cart page to checkout page or the thank you page. The plugin itself can do it all, you won’t require to hire any developer or analytic specialist to provide you the analytic report.
This plugin comes in two versions, one is free which you can directly download from WordPress.org and another one is the premium version that gives you a whole lot of their premium features along with 1 hour of custom development.
Features of Enhanced Ecommerce Google Analytics Plugin for WooCommerce:
- Quick & Easy 5 minutes installation from the WordPress interface
- Enables 4 Enhanced Ecommerce reports in Google Analytics
- Shopping Behaviour Report
- Checkout Behaviour Report
- Product Performance Report
- Sales Performance Report
- Supports Guest checkout functionality
- Enables Audience, Acquisition & Behavior reports in Google Analytics
- Captures Product Impressions, Add to Cart & Product Clicks events on the category page
- Captures Product Impressions, Add to Cart & Product Clicks events on product page
- Captures Product Impressions, Add to Cart & Product Clicks events on featured Product Section on Homepage
- Captures Product Impressions, Add to Cart & Product Clicks events on Recent Product Section on Homepage
- Captures Product Impressions, Add to Cart & Product Clicks events on Related Product Section on Product page
- Captures checkout behavior of users in Google Analytics under Conversion > Ecommerce > Checkout behavior report
- Capture transaction/conversion information in Google analytics under Conversion > Ecommerce > Sales performance report
- Set your local currency
- Google Analytics Opt-Out
- IP Anonymization
- All the features included in the Enhanced eCommerce Google analytics plugin
- Additional 5 enhanced eCommerce reports in Google Analytics: Overview, product list performance report, order coupon report, Internal promotion report, product coupon report, Affiliate code report
- Facebook pixel tracking for remarketing on FB
- Google ads conversion tracking
- 20 custom dimensions and metrics
- The user id and client id tracking for cross-device user tracking
- Use your own GTM capability
- Product refund tracking
- Form field tracking
- Content grouping
- 404 tracking
- Opt-in/ consent compatibility with WP GDPR compliance, borlabs cookies, etc.
- Compatibility with other widely used plugins
- Child theme compatibility
- Premium support
- 1-hour custom development
- Customization as per your requirements
Conclusion:
This is our top five best Google Analytics WordPress plugins according to our research and experience. So, now after reading our entire list of best Google Analytics WordPress plugins, we are sure now you can be the best judge to choose the right Google Analytics plugins that fit best to achieve your business goal.
If you think we have missed any Google Analytics plugins that you think worth mentioning in this article? Please feel free to suggest us.
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